Ten years ago, a headline like this would have been the death of any trendy toy:
Nintendo’s Wii Becoming Big Hit in Nursing Homes Nationwide
Now, it was never because there weren’t enough elderly people willing to play games in their retirement years. It was purely because they marketed to kids exclusively. Nintendo has never really followed the crowd when it comes to marketing their stuff. And, they’re obviously not now. The result? The kinda silly Wii is outselling Xbox 360 and PS3.
Now, think about this as well. In ten years or so, there will be more elderly retirees than there are teens. And, for a while, it will be y a long-shot. Which crowd would you want to be in with then? I think Nintendo’s really on to something.
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