Proper ad placement, Burger King edition

A week ago I did a post on the new Burger King ad.  It just kinda struck me as misguided and sophomoric.  A lot of people agreed with me.  Great concept for a porn flick, bad for traditional advertising.    Which all this threw me back a while, to June 21, 2006 to be exact.  Gotta wait for the fuzzy wavy lines.  OK, now that they’re here.  My issue was “proper product placement“.  In this picture:
brittany bower 

She is selling a phone.  Does anyone really care?  The phone, I would suggest, is totally lost in the effort.  Her boobs just make that phone seem incredibly pointless.  Now, flash back to today and we see this:

blowin a seven inch sub 

It’s screaming all over the place that this is innuendo.  If you don’t get it, the cheese is even whiter.  However, once it’s all said and done, the product itself is lost in the joke that this will become.  I can imagine every single teen pulling up to the window and ordering a big seven incher, and something to eat.  One ad is bad placement, the other just bad.

Now, this is what all this is coming to.  To compound the goofiness of this all, I use Google Adsense among other promotional tricks that net me almost nothing.  Yesterday I was kidding Mrs. Moon about the fact that Google’s placement for the kinda ewwy Burger King ad was, get this, someone selling Burger King masks.  That just sent ewwy into creepy territory.  That took my post about bad product placement and made it real, right here on my blog.  You couldn’t get any worse trying to sell Burger King masks to someone who wants to practice fellatio technique on a blow up doll with a sandwich.  But you know what, SOMEONE clicked on the silly ad.  It is now my biggest earner for 2009.

And to whoever it is that thought they needed a mask for their big seven incher, I really, really, don’t want to know who or why.

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